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Our Mission

Our Mission is to provide aloe vera based hair products that actually work while sharing hair education and supporting female entrepreneurship.


Hey y’all! I’m Kiara Morales and the founder of Grow & Flow, where we don’t just sell hair products – we share hair education and lift up female entrepreneurs.

Let me tell you my story. Picture this: it’s 2018, and I’m 23, with a six-month-old baby girl who’s my everything. Two months after she was born, I got hit with a curveball – I lost my job because of breastfeeding challenges. Yep, you read that right. But instead of letting that knock me down, I made a promise to myself and my daughter: no job would ever dictate how we eat again.

So, there I was, in my kitchen, whipping up natural hair oils with $500 and a lot of determination. I didn’t have a fancy website or a big marketing team. It was just me, my ford focus, and my daughter in the back, making deliveries around my hometown. Fast forward to today, and we’ve gone from car deliveries to a nationwide! Grow & Flow is now shipping to every state and even crossing international borders.

But, let’s really talk about what makes our products special. Moms, I hear you – your kids are screaming, they don’t want to get their hair done, and it’s a whole battle. But guess what? We’ve got you covered. Our products soften and detangle INSTANLY, making hair care a breeze. They provide the moisture needed to grow long, healthy hair without the hassle because who said black girls can’t grow long hair?? So no more tears, just beautiful, manageable hair.

We are proud to be the #1 aloe-based line you’ll find in over 50 beauty supply stores, with all of the other products using water as their base, and one of the few 100% Black-owned brands holding it down on those shelves!

So, welcome to my journey. I hope you’ll join me in supporting quality hair care made by us for us with love, a lot of hustle, and a promise to never give up. Let’s grow and flow together!

LEARN MORE ABOUT OUR JOURNEY